June 4, 2008

Wall Street Journal contuinues its "me too" big story strategy


Posted by Ben Compaine
The Wall Street Journal's editors again flub an opportunity to differentiate themselves from the fading pack of daily local newspapers. At least the Times used the slightly more accurate "Claims" rather than "Clinches" and uses a marginally less trite photo.The Journal used the same photo as chosen by the Philadelphia Inquirer editors.
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It will take the a few circulation reporting periods (March 31 and September 30) to get a feel for whether the Journal's new "look like a conventional daily" strategy is a positive or negative.

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