2008
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The Wall Street Journal Online Wants to/Does not want to be free, Part 7
Did I say in November that Rupert Murdoch said that the Wall Street Journal Online would do better with a totally ad supported business model? As Emily Latella would have said, “Never mind.”
We had some discussion here last summer on the scenarios that might justify a free strategy, wherein lower ad rates and foregoing $60 million or whatever in subscription revenue could be made up by 10x greater readership.
Apparently the new owner of Dow Jones is backing off. A report on a Wall Street Journal bureau chiefs’ meeting last week says that “Murdoch has scaled back his ambition to make WSJ.com entirely free.” According to one who was there “He said he originally thought making it free would bring in the biggest audience, but that after studying it it’s not as simple as he thought.”
It rarely is.
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